The Soft Landing program seeks to create awareness among the national innovation ecosystem stakeholders on the various international market opportunities available to them through trade agreements that Kenya has in place. The program will also endeavour to provide the necessary networks and support for local enterprises to enter, establish and thrive in these new markets. This program will be implemented in collaboration with the Ministry of Foreign Affairs and Diaspora Affairs, Ministry of Trade, Industry and Investments and the Ministry of East Africa Community, ASALs and Regional Development. The national soft-landing program will include a capacity building initiative that will seek to empower the stakeholders within the national innovation ecosystem with the knowledge to increase their awareness of and readiness to access these new markets. This initiative will target innovation-based enterprises that would have registered onto the national enterprise database.